Depresia post-cumpărare

Am citit acu ceva vreme în cartea 99 francs a lui Beigbeder despre depresia post-cumpărare, şi pentru cine ştie ce motiv mi-a venit de curând în minte. În cartea cu pricina, personajul principal este un fel de manager la o companie de publicitate, şi e foarte supărat pe viaţă.

Your suffering boosts sales. In our own jargon we call this the “post-purchase downer”. There’s some product that you just have to have, but as soon as you’ve got it there’s something else you have to have. Hedonism isn’t humanism; it’s cash flow. What does it say? “I spend, therefore I am.” But in order to create a need I have to arouse jealousy, pain and dissatisfaction: they are my weapons. And my target… is you.